Email Revenue Diagnostic for DTC brands
“We’re sending, but our emails aren’t selling.”
Find out what’s keeping your subscribers from buying, and which changes could make the biggest difference to sales. In 7 days.
Traffic is coming in.
People join your list every week.
But in the inbox…
Welcome emails get early clicks, then too few first orders.
Cart reminders go out, yet shoppers don’t come back to buy.
Campaigns bring in sales one week, barely anything the next.
So you end up:
Going heavier on promos and discounts that chip away at your margins.
Sending more often, to more people, hoping volume lifts the numbers.
Tweaking subject lines and send times because they're the easiest things to change.
And underneath it all,
a question you can’t shake:
“What, exactly, is broken with my emails?”
The problem is —
You're looking at weak clicks, few orders, low revenue. Those numbers tell you something is broken — not what is broken.That part isn't visible in your dashboard. It's in:
The gap between what people come in expecting and what the emails actually give them.
The questions still circling in their head when you ask them to buy.
Too many offers and product choices when what they need is one clear path to purchase.
When you can't see that,
every fix is a guess.
That's where I come in with the Email Revenue Diagnostic
I map what your emails ask your buyers to do, and what they need to see, understand, and believe before they take the next step.
Within 7 days, you'll see why your emails are losing sales, why it’s happening, and what to change first.
What you’ll get:
A clear diagnosis
A pointed answer to what’s getting in the way of subscribers buying, with the evidence and reasoning behind each finding. Delivered in a 2-page brief.
A fix plan in priority order
Three to five recommended fixes, ranked by likely impact on conversions, with clear instructions on what to change and where. Plus a 10-minute video walkthrough showing you each problem and how I’d address it, with your emails and pages on screen.
Rewrites for two key emails
Where the findings call for copy changes, I rewrite up to two priority emails in your voice, with your actual offer, ready for your team to build and send.
A 30-minute follow-up call
After you’ve reviewed the brief and plan, we’ll talk through your questions and agree on what to tackle first.
This is for you if:
You’re sending consistently, but email revenue is flat, patchy, or too dependent on discounts.
You’ve tested subject lines, changed send times, or added emails without getting the sales you expected.
You want to know what’s off — and which parts to tackle first — before another round of edits gives you the same results.
The same costly problems
I'm Nur. I've spent 5+ years writing conversion copy for DTC brands, agency-side and in-house, the last three on lifecycle email.
Across the journeys I’ve reviewed and rewritten, I keep seeing the same problems. Welcome emails that ignore what subscribers shared at signup. Cart reminders that blare urgency without answering doubts about the product. Post-purchase emails that push the next order before helping customers get value from the first.
I created this diagnostic to find problems like these, before you spend another quarter on emails that lose the sale.
Here's how I find it:
Step 1 — You send the material
Share the flow or campaign you want reviewed, up to 6 emails, plus access to your ESP and analytics. I’ll send over a short questionnaire to understand your offer, your customer, and what you’ve already tested.
Step 2 — I read the emails as one path
I read the sequence and click through to check what each email asks people to do, whether it gives them enough reason to act, and whether the page delivers what the email promised. I also check who receives each email and when, including whether other sends delay it or cause it to be skipped.
Step 3 — I check the message against the metrics
I compare the reader experience against the performance data. So the diagnosis isn't based on hunches or one metric taken out of context — it's grounded in what the reader sees and what the numbers suggest.
What you're booking:
The Email Revenue Diagnostic
One flow or campaign, up to six emails and the pages they link to. Reviewed in 7 days.
A 2-page diagnosis with the evidence behind each finding
A fix plan in priority order
A 10-minute walkthrough with your emails on screen
Up to two email rewrites, where needed
A 30-minute call to answer questions and agree on next steps
$500 for the next five brands
See if the diagnostic is a fit.
To apply, fill out the short form below. Tell me about your brand, the emails you want reviewed, and what isn’t working.I’ll reply within one business day. If the diagnostic is right for where you are, I’ll send a proposed start date. We can talk it through on a short call first if you’d like.
If it isn’t a fit, I’ll tell you what I’d do instead.