Email Revenue Diagnostic for DTC brands
“Emails are running…
but they’re not selling.”
Find out what’s keeping subscribers from buying — and what to fix first — in 7 days.
Traffic is coming in.
People join your list every week.
But in the inbox…
Welcome emails get early clicks, then too few first orders.
Cart reminders go out, yet shoppers don’t come back to buy.
Campaigns bring in sales one week, then almost nothing the next.
So you end up:
Going heavier on promos and discounts that chip away at your margins.
Sending more often, to more people, hoping volume lifts the numbers.
Tweaking subject lines and send times because they're the easiest things to change.
And underneath it all,
a question you can’t shake:
“What, exactly, is broken with my emails?”
The problem is —
You’re looking at weak clicks, few orders, low revenue. Those numbers tell you something is broken — not what is broken.That part isn't visible in your dashboard.It's in:
The gap between what people come in expecting and what the emails actually give them.
The questions still lingering in their head when the CTA shows up.
Too many offers and product choices when they need one clear path to purchase.
When you can't see that,
every fix is a guess.
That's where I come in with the Email Revenue Diagnostic
I map what your emails are asking the buyer to do — and what they need to see, understand, and believe before they take that next step.
That step might be:
✔️ A first order.
✔️ A quiz-result click.
✔️ A completed cart.
✔️ A second purchase.
Within 7 days, you'll see why your emails are losing sales, why it’s happening, and what to change first.
What you’ll get:
A clear diagnosis
A pointed answer to what’s stopping the decision: where the emails ask too soon, leave key questions unanswered, or lead to a page that doesn’t match the promise. Delivered in a tight 2-page brief.
A fix plan in priority order
Three to five changes ranked by impact, each tied to a specific place in the journey. Plus a 10-minute video walkthrough, so you can see the thinking behind each recommendation.
Rewrites for two key emails
The two emails where rewriting can make the biggest difference — done in your voice, using your actual offer, so you can see what the stronger version looks like in practice.
A 30-minute follow-up call
A live conversation to answer questions and agree on next steps. You leave knowing exactly where to start — no "Wait, which fix are we starting with?"
This is for you if:
You’re sending consistently, but email revenue is flat, patchy, or too dependent on discounts.
You’ve already tried the obvious fixes: different subject lines, bigger offers, more sends. Nothing has really changed.
You want a clear read on what’s off — and where to start — before another round of edits gives you the same results.
Why I created this
Over the past 5 years working on DTC flows and campaigns, I’ve seen the same pattern repeat: brands rush to tweak subject lines, discounts, and send timing whenever performance flatlines.
But the real problem is often buried deeper in the buying journey.
Here's how I find it:
Step 1 — You send the material
You send the flow or campaign sequence you want reviewed — up to 6 emails — plus access to your ESP and analytics. I’ll also send a short questionnaire so I understand your offer, customer, and anything you’ve already tested.
Step 2 — I read the emails as one path
I look at what each message says, what it asks people to do, and whether it gives them enough reason to act. That might mean the CTA shows up before a key question is answered, the offer takes too much work to understand, or the page doesn’t match what they just read.
Step 3 — I check the message against the metrics
I compare the reader experience against the performance data. So the diagnosis isn't based on hunches or one metric taken out of context — it's grounded in what the reader sees and what the numbers suggest.
Step 4 — You get the diagnosis and next steps
Within 7 days, you get your diagnostic brief, a prioritized fix plan, a video walkthrough, and up to two emails where rewriting will have the most impact. So you know what to tackle first, what can wait, and why.
What you're booking:
The Email Revenue Diagnostic
A 7-day diagnostic of one key flow or campaign — so you can see:
What’s keeping subscribers from buying
Where the break happens in the sequence
What to fix first, second, and third
What the stronger version looks like in your emails
Launch offer: $500
See if the diagnostic is a fit.
To apply, fill out the short form below. Tell me about your brand, the email journey you want reviewed, and what puzzles or frustrates you the most about it.
If it's a fit, I'll reply within one business day to set up a short call. If not, I'll point you toward a better next step.